Do The Right Thing and Get Paid For It


We always say that conservation is the best source of energy; Toronto Hydro is spreading that message with its new "Do the right thing" campaign for business. If a business reduces its consumption by 10% compared to last year then they get an automatic 10% discount on their electricity bill. Splashy graphics on recycled paper, too, not the usual bureaucrat-designed bumpf. This seems a pretty obvious way to pay people to reduce consumption, essentially buying "negawatts". They will even adjust for weather, which should make it interesting; if it is hotter summer consumption might not go down at all, and they still have to pay out. Good plan at ::Toronto Hydro

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