Photo by Jaymi Heimbuch
Green is thankfully leaking into all sorts of areas, but when I saw this company, Eco-Mount, I was skeptical. So, I stopped in to ask what exactly made their TV mounts "green."Turns out, they're calling themselves the first mount manufacturer to achieve a carbon neutral status. They do this by measuring the emissions created in manufacturing and transporting their products, and then offset that through investments in renewable energy products. I asked if they include the emissions of their suppliers, and was told they do indeed. They also said they have third party companies measure their carbon footprint for them so that it is accurate.
The issue, of course, is just how do they determine that they've archived carbon neutral status? Exactly how do the third parties (and who are they?) measure the carbon footprint, what do they include, and how do they know just how much to invest in order to offset what they're producing?
They didn't have much more information readily available, so I hopped on their website and found this:
An efficient manufacturing process using common modular component parts for the range means eco-mount uses fewer raw materials, produces less waste and, crucially, products are designed to fit in boxes that are 50% smaller than similar products available in stores. This has led to a reduction in packaging and transportation and, as a consequence, a reduction in CO2 emissions.
At AVF we acknowledge our environmental responsibilities as a manufacturer, and as such we take into consideration the effect our business has on the environment.
In early 2008 AVF became the World's first mount manufacturer to achieve carbon neutral status. After establishing the carbon footprint of the business, reduction solutions were identified and plans were put in place to reduce energy consumption. Finally, carbon emissions were offset through projects producing 'clean energy' from renewable sources.
We are committed to reducing our carbon footprint further and we have a number of initiatives that will be rolled across all areas of our business to meet this aim.
All of this actually sounds pretty good - they're at least reducing what they can in the first place, rather than just saying hey, let's offset. Perhaps their upcoming initiatives will include using recycled plastics and metals, and utilizing renewable energy at their manufacturing plants, which would be a whole lot better.
More on CES 2009:
CES 2009: Nokia Working to Walk the Green Talk
CES 2009: Schwinn's Tailwind Bike Uses Exclusive Toshiba Battery Tech (Video)
CES 2009: Motorola Launches The First Carbon Neutral Cell Phone
Are Green Gadgets Really Greener This Year At CES?
CES 2009: Christopher Knight Helps Kick off Green Plug's First Product
CES 2009: The Greener Gadgets Wild Goose Chase
CES 2009: Fuji Rolls Out Greenwashed EnviroMAX Batteries