Perhaps Loyd Peak is the explanation for the spike in peak oil references in an ngram search that Chris noted in his earlier post. Maybe he did a lot of advertising.
More on Peak Oil:
The Ultimate Race: Peak Oil vs. Global Warming
NZ Government Report Warns Peak Oil is Imminent
Ascent of Peak Oil
Sexy Dancing vs. Peak Oil: Oily Cassandra
How Will Small Businesses Survive Peak Oil?
How Will Supply and Demand Affect Peak Oil?
Jeff Rubin: Peak Oil Will Make Our World A Whole Lot Smaller