Organic Kale for $1 at Whole Foods for World Vegetarian Day

kale gratin photo

Kale sale! Whole Foods Market is offering bunches for a buck from September 27th to October 3rd.

Say what you will about Amazon's purchase of Whole Foods Market earlier this year, but one thing's for sure: It's getting harder and harder to call the high-end supermarket Whole Paycheck, the nickname the store has been plagued with since forever.

The new Whole Foods is seeing price reductions on a number of items, and now in celebration of World Vegetarian Day on October 1st, the store has dropped the price on organic kale, the darling of the hipster-hippie-foodie set. And since a one-day sale doesn't have that much marketing punch, the sale runs from September 27th to October 3rd.