Business & Policy Food Issues Organic Kale for $1 at Whole Foods for World Vegetarian Day By Melissa Breyer Editorial Director Hunter College F.I.T., State University of New York Cornell University Melissa Breyer is Treehugger’s editorial director. She is a sustainability expert and author whose work has been published by the New York Times and National Geographic, among others. our editorial process Melissa Breyer Updated October 11, 2018 Share Twitter Pinterest Email Business & Policy Corporate Responsibility Environmental Policy Economics Food Issues Kale sale! Whole Foods Market is offering bunches for a buck from September 27th to October 3rd. Say what you will about Amazon's purchase of Whole Foods Market earlier this year, but one thing's for sure: It's getting harder and harder to call the high-end supermarket Whole Paycheck, the nickname the store has been plagued with since forever. The new Whole Foods is seeing price reductions on a number of items, and now in celebration of World Vegetarian Day on October 1st, the store has dropped the price on organic kale, the darling of the hipster-hippie-foodie set. And since a one-day sale doesn't have that much marketing punch, the sale runs from September 27th to October 3rd.