Former Seventh Generation CEO Jeffrey Hollender and his daughter Meika Hollender founded the company Sustain to address what they perceived as a birth control and personal sex aids' industry riddled with toxic chemicals, child labor, male-dominated marketing, and stigma surrounding women who buy and carry condoms.
Their condoms are in colorful (recycled) packaging and made from rubber that is Fair Trade certified. According to Jeffrey Hollender, Sustain is the only certified fair trade condom in the US, and the condoms have no detectable traces of nitrosamine, a carcinogenic that occurs in rubber in the manufacturing process.
The Hollenders felt that personal lubricants also needed a big makeover, as they typically can contain potentially harmful ingredients, especially parabens and glycerin. According to research first published by Lauren K. Wolf, in Chemical & Engineering News, lubricants' ingredients can potentially be harmful, while they may also increase risk of STDs and HIV.
The lubricant market has seen tremendous growth in the U.S. in the past five years. K-Y, one of the popular and commonly available drugstore lubricants, has glycerin and hydroxyethyl cellulose as its main ingredients, with chlorhexidine gluconate, glucono delta-lactone, methylparaben and sodium hydroxide as antiseptic and preservative additives. Perhaps not something we'd all like to put on our most sensitive parts.
Sustain's lubricants, in Lavender and Unscented, are made with lots of recognizable ingredients:
• Organic Aloe Barbadensis Leaf Juice (reconstituted Aloe vera)
• Xanthan Gum
• Agar is a jelly-like substance, obtained from algae and seaweed
• Potassium Sorbate and Sodium Benzoate are food grade preservatives
• Lactic Acid to help maintain an optimal Ph
The two lubes are 95% organic, and retail for $12.99 for a 2.5 ounce tube.
Here's a link to the article that talks about some of the possible dangers of lubes and jellies.