Annie Leonard Looks at Cosmetics Industry: Simple, Serious, Scary (with Video)

The Story of Cosmetics by Annie Leonard, who brought us the highly successful  'Story of Stuff' image

Image: Story of Stuff - Cosmetics

Let me start out by saying there are a lot of good people in the chemicals industry and in the cosmetics industry. But, as Annie Leonard points out in her newest eye-opener The Story of Cosmetics: the "system is broken". Most people remain unaware just how broken the system is, trusting that the government takes care for their safety. Is Annie Leonard's newest foray into battle the tipping point for change?Like previous projects Leonard has undertaken, The Story of Cosmetics is simplistic; it suffers from portraying in black-and-white, literally and figuratively, a situation nuanced in grey. But simple is understandable. This short animated cartoon speaks in plain English, putting the burden of responsibility where it belongs: on the people who put the products on the shelf, not the people who take them off the shelf.

If the success of The Story of Stuff is any indicator, The Story of Cosmetics will reach millions of people. That is a lot of people who will take advantage of the fact-filled and well-footnoted FAQs over at the Campaign for Safe Cosmetics, such as: Low-dose Exposures or Toxins in Children's Bathtubs. A lot of people who will be asking "why are the companies that campaign against breast cancer selling beauty products containing carcinogens?"

The Story of Cosmetics opens the door, inviting people to learn more about secret ingredient lists, responsible manufacturing, and better chemical regulations. Ultimately, people need to Take Action demanding a better system, a system where we can enjoy the simple pleasure of a bath and use our beauty products without fear of cancer, damaged sperm, or other diseases.

More from Annie Leonard:
Annie Leonard Tells The Story of Stuff
Annie Leonard Bringing Out More Stories of More Stuff
Story of Stuff Goes Mainstream, Called "Anti-Capitalist"
Annie Leonard Releases New Video on Story of Bottled Water for World Water Day
More on Toxins:
5 Ugly Truths You May Not Know About the Beauty Industry
7 Frightening Signs Harmful Chemicals are Sneaking into Your Beauty Regime
No Safe Amount: The Handshake Theory of Chemical Toxicity
Why Is There Still an Endocrine Disruptor In My Toothpaste?
Lead Levels in Lipstick Much Higher Than Previously Reported, Says FDA
More on Better Products:
How to Go Green: Natural Skin Care
No More Dirty Looks: The Truth About Beauty Products
Natural Beauty Book Authors Reveal Shocking Truths About Cosmetics
5 Greenwashed Myths of the Beauty Industry (And How Not to Fall For Them)
More on Better Regulations:
Seventh Generation CIP Jeffrey Hollender Speaks Out on Chemical Reform
Should Manufacturers Disclose Secret Chemical Ingredients?
No Data, No Market: the EU Gets Serious About Chemicals
European Parliament adopts REACH - Chemicals Management By The Precautionary Principle
REACH for Greener Chemistry

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