New French Law Could Make Frou-Frou Beauty Packaging Illegal

Benefit perfume photo
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A recent change to French law could put the kibosh on the excess packaging that luxury fragrances and cosmetics are infamous for, according to CosmeticsDesign. Needless to say, the European Organisation for Packaging and the Environment (EUROPEN) is not amused. At all.

Under the new regulation, the packaging that so lovingly embraces sinewy bottles of perfume or crystal vials of wrinkle cream must be kept to the absolute minimum, while "respecting the needs of product safety, hygiene, and logistics," says the news site.
The change effectively cuts out a "consumer acceptance" clause embedded in European Union law, nullifying a loophole that allows luxury brands to splash out on elaborate packaging. The rationale holds that dialing down the "ooh" factor would alter the intrinsic character of the product, rendering it unacceptable to the consumer.

French government "not allowed" to make changes
But the French government doesn't have the right to remove this clause, charges EUROPEN. "The consumer acceptance part is included in the harmonised European Directive. France is not technically allowed to just scrap it," Europen's EU affairs manager Fiona Durie told CosmeticsDesign. "As they signed up to the law in 1994, France has to go to the European Commission if they want to make any changes."

The revision, part of an environmental guidelines act that was adopted last month by the French National Assembly and the Senate, is an attempt to curb the environmental impact of packaged goods on the environment.

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