It's a drop in the bucket compared to the total value of the illicit global trade in wildlife, but WWF's winning a $5 million grant from Google is one more small step in eradicating the black market in endangered species.
Just announced, WWF has been given a Global Impact Award, "to create an umbrella of technology to protect endangered wildlife like elephants, rhinos and tigers. We'll be using aerial survey technology to track poachers and wildlife, cutting edge wildlife tagging technology, and increasing support for patrolling and database software.""The Global Impact Award will enable WWF to test advanced but easily replicable technologies in key African and Asian landscape," the organization said in its press statement on the award.
Video promo of the Awards, giving a glimpse at the work of some of the other winners: