Google Earth will now allow charities and NGOs to use its software to spread information about their causes, including humanitarian crises and environmental problems (f.ex. endangered species, deforestation, water pollution, etc).
In the Reuters video above, Sir David Attenborough (one of the world's most acclaimed broadcasters and naturalists) gives kudos to the Google initiative. Information is crucial if we are to do something about the Earth's problems, and this is a powerful way to spread it. ::The Google guide to global causes