Image from JSainsbury plc
When it comes to supermarkets and the environment, Waitrose and Marks & Spencer are the two that have made the biggest commitment to sustainability and ethical practices. But Sainsbury's, the number 3 selling supermarket in the UK, is coming up from behind.
They have just announced their commitment to planting two million trees over the next five years through working with the Woodland Trust. To kick off the campaign, they have built this adorable little pop-up store (don't you want it as your very own treehouse?) in a forest. It will carry products that link back to the trees, such as apples and pears, and toilet paper and sustainable palm oil products, and be staffed by
elves employees from a nearby store.
Image from Woodland Trust
Calling their corporate responsibility campaign "Sustainabili-tree", they intend to "Plant new trees to ensure that we are doing our bit to increase forest cover. Preserve existing trees by setting stretching targets for FSC timber and RSPO certified sustainable palm oil conversions. Conserve raw materials by reducing the amount of packaging we use and stepping up our commitment to recycling."
All of them laudable commitments. The Woodland Trust is an old and well-respected organisation that plants native trees and protects the forest. Best known to Treehuggers for its measurement of ancient trees: called the hug, the Trust has a programme called More Trees, More Good. It's a nation-wide tree planting movement, and Sainsbury's has already planted 250,000 trees with school children as part of it.
Using money from the sale of Sainsbury's Woodland eggs and chicken, the new commitment will mean that the Trust can continue to grow and fulfill its mandate to encourage lots of individuals and organisations to plant more trees.
Now the UK is one of the least wooded countries in Europe with only 4% native woodland cover. But the Trust says that twice as many native trees and woods are needed for the sake of wildlife, to combat climate change and improve the environment. It costs £15 (US $ 22.50) to plant a tree, so the 2,000,000 tree commitment is important.