This month's Dwell Magazine is all about modern prefab, and more importantly, the struggle to bring the concept to reality- it is not just about a design, it is about finding factories, educating trades, dealing with land, codes, financing and transport. It is not easy or fast, and Rocio Romero, Michelle Kaufmann, Marmol Radziner and Steve Glenn deserve the coverage for their dedication and persistence in bringing these projects to fruition.
That's why we wish Warren Johnson and Alex Grossman luck with their Homes Factory in the UK; being marketers rather than architects, they have started with a showroom, a website and an idea. Steps they still appear to have ahead: find architects, a factory, employees, engineers, experienced builders, sites and clients. They plan to wholesale to other organizations, which a particularly tough sell in a world where experience counts and the cost of entry is really high. Great website, (we love the building process animation) but what a challenge. ::Home Factory also see ::Inhabitat