News Current Events Martha Stewart's Eco-Detergent Crushed by Consumer Reports By Michael d'Estries Writer State University of New York at Geneseo Michael d’Estries has been writing about science, culture, space and sustainability since 2005. His writing has appeared on Business Insider, CNN, and Forbes. our editorial process Michael d'Estries Updated June 05, 2017 Share Twitter Pinterest Email News Environment Business & Policy Science Animals Home & Design Current Events Treehugger Voices Martha Stewart tends to put a lot of energy and attention to quality into every product she launches with her name on it, so it's kind of surprising that in a test of 50 laundry detergent brands, her new "Clean" line landed in dead last. The startling results come from a Consumer Reports' test using the most widely available detergents and grading their effectiveness at hitting tough stains. Stewart's new eco-friendly line, announced in January, was just one of several green, plant-based formulas the org tested. It's obvious that the staff engaged in the testing were surprised at the outcome; dedicating an entire video to basically eviscerating Stewart's claims that her product works on "tough stains" and is considered a "great value". According to their experiment, plain clean water worked almost as well. Ouch. Takeaway? Avoid Martha's "Clean" detergent and stick with something from Seventh Generation or Kirkland Signature Free & Clear. Both boast similar all-natural properties and cleaned “reasonably well” in the CR test. Check out video of Consumer Report's testing Martha Stewart's Clean below: