In an organic twist on the standard vending machines we're all familiar with, one organic seed and food company is combining social media, gardening, and giveaways, all of which help promote the company's generous garden grant program.
Seeds of Change wants to empower more people to grow a garden this year, including community and school gardens, and to help put organic seeds in their hands, a Twitter-enabled vending machine will dispense seeds to those who send out a tweet about how they're working to grow a healthier community, and make a pledge to plant (#PledgeToPlant).The vending machine event, which also includes a photo booth where visitors can write their pledge on a chalkboard and get their photo taken with it, free swag (reusable shopping bags and samples of the company's food), and information about Seeds of Change's $190,000 Grant Program.
In addition to the seed vending machine event, the company is also running a Pledge to Plant sweepstakes, which will reward 50 random people with a home garden package and a donation to their local garden program (valued at $550).
The Twitter-enabled vending machine will be at the following locations at the dates listed below:
- March 7 and 8: New York, at Union Square Greenmarket from 8 a.m. to 5 p.m. March 7 will include a donation presentation to GrowNYC ($25,000) and GreenThumb ($10,000) for their efforts to grow more community gardens.
- March 14-15: Chicago, at the 10th Annual Good Food Festival and Conference, from 9 a.m. to 5 p.m. An opportunity for farmers, food industry, school food and policy stakeholders, and organic enthusiasts to come together to learn more about locally grown and responsibly produced food in order to enhance the social, economic and environmental health of communities. Notable attendees include: Chef Rick Bayless, Growing Power Founder Will Allen and more.
- March 16 and 23: Los Angeles, at the Hollywood Farmer’s Market, from 8 a.m. to 1 p.m. Every Sunday, thousands of Angelinos step out to enjoy this iconic market that boasts local, fresh plants, produce, seafood and more. Seeds of Change® based in nearby Rancho Dominguez is making a $15,000 donation to support the farmer’s market programs to SEE-LA, which runs the market.
If you're interested in pursuing one of the generous grants from the Seeds of Change for their local community garden or sustainable garden and farming program, visit their Facebook Page or their Grant Program site and fill out an application, which asks applicants questions about how their project uses sustainable gardening to educate the community about the food they eat.
"At Seeds of Change we are passionate about connecting people to their food sources while promoting sustainable food practices. Without local gardens and farms, people can lose sight of how the foods they love make the journey from being a seed to an ingredient on their plate. At Seeds of Change, we're passionate about growing deliciously good food, and want to encourage more people to learn about the foods they love and how they're grown. We created this grant program as a way to support those organizations that are helping to grow healthier, more sustainable communities." - Tim Snyder, Seeds of Change Vice President of Sales and Marketing
To enter the Pledge to Plant Sweepstakes, you can go to their Facebook page, hit "Like", and post your pledge to their wall, or follow and tweet to them @SeedsOfChange using the hashtag #PledgeToPlant.