Design Interior Design Japanese Furniture Makers Pivot to Cats By Lloyd Alter Design Editor University of Toronto Lloyd Alter is Design Editor for Treehugger and teaches Sustainable Design at Ryerson University in Toronto. our editorial process Facebook Facebook Twitter Twitter Lloyd Alter Updated October 11, 2018 via. Designboom Share Twitter Pinterest Email Design Tiny Homes Architecture Interior Design Green Design Urban Design We have long been fans of Catitecture, the term for architecture and interior design for cats. It is a growing business, whereas the traditional furniture industry has long been in trouble thanks to the globalization of furniture manufacturing wrought by IKEA. That's why Japanese manufacturers in the Fukuoa prefecture are pivoting to cats. Designboom/via According to Kieron Marchese in Designboom, the manufacturers have introduced a line of miniature furniture built out of lightweight Kiri wood, which they used to use to make wedding furniture. It looks purrfect. Spoon and Tomago/via Johnny at Spoon and Tamago notes that cat furniture used to be ugly, but this is produced exactly like any other full sized piece, as seen by the human and cat sized versions in the photo above. In fact, they’re really just miniature versions of actual pieces the furniture makers have designed. The cat sofa was designed and produced by Hiromatsu Furniture . The cat bed was designed and produced by Tateno Mokuzai. mini furniture for cats in japanese makers campaign from designboom on Vimeo. It is all a public relations campaign; evidently, they have had some viral hits before. It will be displayed under the banner "Craftsman MADE"; the commercial is charming even if you do not understand Japanese. More images on Designboom.