Tru Light


We don’t have to tell you that energy conservation is critical, but it’s a message that lots of New Yorkers need to hear. Under the guidance of Solar One a group of high school students from Manhattan Comprehensive High School have taken this task upon themselves. Under the moniker Tru Light, the group educates New Yorkers about the importance of energy conservation. By selling high quality Energy Star™ compact fluorescent light bulbs (CFLs) at discounted prices they provide New Yorkers with a means to reduce their individual impact on the environment while saving energy and their own hard earned cash. As we know, CFLs use only 25% of the electricity of conventional bulbs, and last up to 10 times as long. The light they produce is equivalent to incandescent bulbs. Savvy New Yorkers know a good thing when they see it. Since their inception in April 2006 the group has sold close to 2,000 bulbs. Tru Light can be found at events such as CitySol, or in busy hubs like Grand Central Station or in office lobbies such as the Empire State Building.

As if providing high school students with invaluable, real world business experience while raising public awareness about energy conservation was not enough, Tru Light also helps rural communities in need of electricity. With each bulb sold 50 cents goes to the Solar Electric Light Fund (SELF) an international non-profit organization that manages and finances renewable energy projects in the developing world. :: Tru Light