While design for the masses is a noble goal, unfortunately it usually means eco-compromise. Big box stores offer thrifty, cute, functional objects but they're generally made from toxic and non-biodegradable materials. Here's some fun, inexpensive lighting with mass appeal that won't break you or your conscience.
The lamp and its accompanying cd holder, waste basket and magazine holder (made from 98% recycled polyurethane) have been rescued from a land fill for your everyday use. Lamp is $34. :: Gaiam