Prairie Paint is a new paint line from the Sundance Catalog, which is the retail arm of Robert Redford's Utah-based Sundance empire. The paint line is created by recycling post-consumer paint — gallons of leftover interior latex paint from decorators and other bulk users. These paints are blended into fresh color formulations in a process that the company says makes the paint less toxic to the environment. The only problem with recycled paint like this, is that it's probably not zero-VOC, so you could still be breathing noxious fumes if you have it on your walls. See some zero-VOC paints in this previous post.
Prairie Paint comes in six colors: Hemp, Moss, Sky, Wheat, Wine and Moonlight. A gallon costs $25 and covers about 430 square feet with one coat. Also available: 250 milliliters (about half a pint) for $5, or a set of six samplers (one of each color) for $28.