This new lamp, the Z-Bar from Koncept, has 66 super-bright LEDs that shine with a bright white light. The lamp, like all LED-based lights, operates with low heat and low energy consumption (9.6 watts). LEDs are well-suited to making desk lamps, because of their cool operating temperature. The brightness of the Z-Bar is about as bright as a 40-60 watt incandescent bulb. A single bright white LED puts out about 1.7 lumens of light, so 66 of them produce about 112 lumens. However, the 112 lumens is focused in a 50-degree viewing angle, so the direct light is quite bright.
The Z-Bar can be found at Smart Home for $149.
Also, check out LED Hit the Home Market.