Culture Art & Media This Heartwarming Holiday Ad Is Exactly What the World Needs Right Now By Michael d'Estries Writer State University of New York at Geneseo Michael d’Estries has been writing about science, culture, space and sustainability since 2005. His writing has appeared on Business Insider, CNN, and Forbes. our editorial process Michael d'Estries Updated September 26, 2019 Buster the Boxer is the new holiday advert from British retailer John Lewis. . (Photo: John Lewis) Share Twitter Pinterest Email Culture History Travel Sustainable Fashion Art & Media Holidays Community For many people, myself included, this was not the best of weeks. Thankfully, we have the fine people at John Lewis, a British retailer, to tickle our funny bones and brighten our spirits. The company recently debuted its annual holiday ad, "Buster the Boxer," featuring an adorable dog, a new trampoline, and a host of fun-loving forest creatures. "2016 has certainly been quite a year," Customer Director Craig Inglis said in a press release. "We hope our advert will make people smile." The new ad is something of a 180-degree turn from last year's "Man on the Moon," which made nearly everyone immediately seek out a box of tissues. That beautifully produced short, shown below, showed a little girl desperately attempting to communicate with an old man literally living on the moon. “We still had a great response for 'Man on the Moon', but there were a few murmurings about it being a bit sad and did it touch people in slightly the wrong way?" Rachel Swift, head of brand marketing at John Lewis told the Telegraph. "So we’ve been really thinking about that." So far, going for the laughs seems to have worked, with social media lighting up in appreciation for the mood booster. To see all of John Lewis' Christmas ads from the last five years, check out the company's official YouTube page.