Toothpaste is tough. Our dentist, who we worship, insists that we use a flouride toothpaste; Others go nuts over flouride.
We felt slightly less guilty buying flouride toothpaste from Tom's of Maine, where even the fluoride is natural. (right -- ground-up fluorspar, that has to be better for us!) UK website ethicalconsumer.org looked at toothpastes recently and rated Tom's and Kingfisher tops, Crest last. ::ethicalconsumer.org the Guardian article reviews them for flavour and packaging: ::Guardian and tipster Bonnie