Whenever we post on fancy kite-powered ships, we get comments that traditional sail boats might be a better option. In fact a number of businesses are already reviving wind-powered transportation and delivery or, as some have dubbed it, Slow Freight.
We already posted about a Canadian community supported agriculture (CSA) scheme delivering grain by sail, now Peak Moment TV pays a visit to the Salish Sea Trading Cooperative which uses nearly no petroleum to transport organic produce and other goods from the north Olympic Peninsula to northwest Seattle.
What's interesting to me, besides the obvious environmental benefits, is how a relative competitive disadvantage—namely a slower delivery method that needs more labor and more skill—becomes a brand asset when you use it to differentiate yourselves from the competition. CSAs are a dime a dozen—especially in a town like Seattle—but I'll bet there are very few who are able to tweet as they pass through the Puget Sound and marvel at the luminescent light show going on under in the ocean.