Smithsonian /Public Domain
Over at Smithsonian's great Paleofuture blog, Matt Novak digs up a vision of the future of farming conjured up smack dab in the middle of the Great Depression:
The March 1931 issue of The Country Gentleman magazine included this advertisement for Timken bearings. With the bold headline “100 YEARS AHEAD” the ad promises that the farmer of the future may be unrecognizable — thanks to Timken bearings, of course. Our farmer of tomorrow wears a suit to work and sits at a desk that looks oddly familiar to those of us here in the year 2012. We’ve looked at many different visions of early television, but this flat panel widescreen display really stands out as exceptionally visionary. Rather than toil in the field himself, the farmer of the future uses television (something more akin to CCTV than broadcast TV) and remote controls to direct his farm equipment.Novak points out that at the time of the ad's conception, nobody had TV yet, and only 10% of farms even had electricity.
From the ad's copy:
With science making such astonishing progress in all of its advanced branches, the above pictorial prediction may not be so far afield of the manner in which farming operations will actually be conducted 100 years hence… Operation of farm implements by means of television and remote electrical controls may then be more than merely an imaginary illustration… But even today, measured in terms of human progress, the American farmer is at least 100 years ahead of the rest of the world… In no other country under the sun will you find anywhere near 5,000,000 automobiles helping the farmer to a bigger and better life as you do in America… Over $2,500,000,000.00 worth of farm machinery — and radio valued at millions of dollars, are but a few of other factors that make American farm life profitable and pleasurable…So, we're still a ways off from remote-controlled robotic farms. But not that far.