Malmberg says their water source fell as rain 3,000 years B.C., which makes it about 5,500 years old, and purportedly Sweden's oldest bottled water - Malmberg says its source has been protected from modern pollution. What they don't tell you is that many tap water sources in Sweden especially are also from deep aquifers with impeccable water quality - the Swedes claim that tap water is "the most environmentally-friendly drink available." A Swedish study in 2007 found that 5 of 13 of the most popular bottled water brands (Malmberg wasn't included) wouldn't pass Swedish criteria for tap water.
1,000 to 3,000 times more expensive
In Sweden a liter of water from the tap costs about .01 öre (U.S.$.001), which makes a bottle of water between 1 - 3,000 times more expensive. Plus Swedes have already run many big campaigns to get people to drink tap water - including putting tap water machines (it's the old water fountain, only new fangled!) into 130 schools and follow up with training materials to shift teens especially from their bottle habits. Scandic Hotels has dropped bottled water completely. In the past year, Swedish bottled water habits have dropped only about 10 percent, according to Swedish Radio. Via: Malmbergs
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