The Juneau Empire newspaper is reporting that: "The Alaska fishing industry has been abuzz since last month, when Wal-Mart, the world's largest retailer, announced it would buy a significant portion of its wild-caught seafood from eco-friendly suppliers". For intent, we give Wal-Mart an "A". The final exam, however, calls for analsysis of the consequences of further popularizing wild fish, and how well the incomes of small fishermen hold up. But it's not just about wild-caught. Again, from the Juneau Empire, "To the chagrin of some proponents of wild fish, Wal-Mart is pursuing similar eco-labeling for its farmed Atlantic salmon and shrimp". Walmart's purchasing will be based on evaluations provided by the Marine Stewardship Council, a UK based charity organization. "Under its new agreement with the Marine Stewardship Council, Wal-Mart will buy wild-caught fresh and frozen fish for the North American market from council-certified fisheries". For the rest of the story check the Juneau Empire (mandatory regisration site). See our earlier post here for further background on the MSC role.