The cultural legacy of R. Crumb's 60's cartoon character, "Mr. Natural," may well be that US consumers have an instinctive preference for the "100% Natural" label over the "100% Organic" one, and by a wide margin (as pictured). That's according to recent survey of 1006 people by the Shelton Group, which offeres detailed results in a commercially-sold EcoPulse market report.A few highlights are available in coverage offered by Environmental Leader, which produced the graphic shown in this post.
Interesting stuff. But, what does it all mean Mr. Natural?
Additional posts on organic and local food trends.
Organic Food Sales Still Growing Despite Economic Woes
There's No Such Thing as Local vs. Organic Food