Image courtesy of BBC Green
Sustainable Fish Served on Dutch KLM Airline
The Dutch airline KLM has invested in algal biofuel development, looks forward to participating in a European carbon bank program, and claims to fly 25 percent more efficiently than its competitors. And now, the unusually green-seeming airline is offering the option for those flying in Business Class to order hake farmed from a Marine Stewardship Council approved sustainable fishery in South Africa, as a pilot program lasting from September to November 2008.
Obviously, this isn’t the hardest hitting green initiative in KLM’s oeuvre—in fact, the prospect of making the eco-conscionable choice to dine on sustainable fish while the roar of jet fuel-burning engines provides the ambiance seems more than a little absurd. But before you cry Greenwashing!, consider the following...
MSC is a valuable, effective non-profit organization. It's worked with giants like Wal-Mart to attempt to reach the corporation’s goal of selling 100 percent sustainable fish, and has gone to great lengths to educate fish eaters about the dangers of overfishing. So any publicity the MSC can get is good publicity, and this is the first time MSC approved fish has ever been served on an airline. Even if the program is doing little to impact the sustainability of flying, it may be shedding some always-needed light on the possibilities of sustainable fisheries and the perils of rampant worldwide overfishing.
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