Coffee seems to stir the comment pot so well among TreeHuggers we thought we'd post another. This 'Mom & Pop' distributor of coffee alternatives seems to have all the right moves: organic constituents, an eye for fair trade practices, and blends of roasted coffee and soy beans that help reduce acidity and moderate caffeine intake. The brand name "Rocamojo' sounds familiar...why? Didn't the Howlin Wolf write that song? Not sure about the flavored versions either. True coffee lovers generally prefer to get their taste from the elegance of the bean.