New Organic Product Line for Babies


Babies smell good. Savvy organic skincare product manufacturer Avalon Organics kept this in mind, when it started developing a new baby line. The result is Baby Avalon, clinically tested, hypo-allergenic, paraben free, and 100 percent vegetarian formulas, packing botanical punch. Tapping into nutrient-rich, organic plant emollients, these products are completely unscented. "Babies smell good naturally so there is no reason to expose their sensitive developing skin to the harsh, irritating chemicals found in mainstream baby products," says Morris Shriftman, senior vice president of marketing at the firm. With what it calls a "baby-safe promise," Avalon Organics insures the Baby Avalon line does not contain synthetic fragrances, artificial colors, parabens, mineral oil, petrolatum, propylene glycol or sulfates. Including Flushable Biodegradable Baby Wipes, Silky Cornstarch Baby Powder, Soothing Zinc Diaper Balm, the products are $9.95 each and available at Whole Foods Markets or online. Avalon Organics is the firm behind the Alba organic line, a TreeHugger favorite. ::Avalon Organics