New Cardboard Bottle From Seventh Generation Uses Just One-Third the Plastic as Competitors

seventh generation cardboard bottle photo

Quickly, in recycled packaging and living plastic-free (more or less) news: GreenBiz reports that perennial TreeHugger fave Seventh Generation has launched a new concentrated laundry detergent (cool enough) in a recycled cardboard shell (cooler). It's certainly neat, but those people wanting to entirely ditch plastic will be disappointed: That cardboard exterior encases a plastic bag. It's all technically recyclable--the bag is coded as #4 and the cap is coded #5--but in most places you still won't be able to just dump it in with your other recyclables collected by your town or city.

That said, it does uses 66% less plastic than other laundry detergent bottles of its size.

More: GreenBiz
More on Seventh Generation:
Seventh Generation Leads the Way in Recycled Packaging and Green (Healthy) Cleaning
Seventh Generation Buys Sustainable Palm Oil Credits, For Its Entire Product Line

New Cardboard Bottle From Seventh Generation Uses Just One-Third the Plastic as Competitors
Quickly, in recycled packaging and living plastic-free (more or less) news: GreenBiz reports that perennial TreeHugger fave Seventh Generation has launched a new concentrated laundry detergent (cool enough) in a recycled cardboard shell (cooler). It's

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