New Cardboard Bottle From Seventh Generation Uses Just One-Third the Plastic as Competitors

seventh generation cardboard bottle photo

Quickly, in recycled packaging and living plastic-free (more or less) news: GreenBiz reports that perennial TreeHugger fave Seventh Generation has launched a new concentrated laundry detergent (cool enough) in a recycled cardboard shell (cooler). It's certainly neat, but those people wanting to entirely ditch plastic will be disappointed: That cardboard exterior encases a plastic bag. It's all technically recyclable--the bag is coded as #4 and the cap is coded #5--but in most places you still won't be able to just dump it in with your other recyclables collected by your town or city.

That said, it does uses 66% less plastic than other laundry detergent bottles of its size.

More: GreenBiz
More on Seventh Generation:
Seventh Generation Leads the Way in Recycled Packaging and Green (Healthy) Cleaning
Seventh Generation Buys Sustainable Palm Oil Credits, For Its Entire Product Line

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