Nature's Path Introduces EnviroBox

Many of you may have heard of Nature’s Path, which sells cereals, snack foods and waffles to name a few. All of their products are organic and can be found in a large number of stores in the United States and other countries as well, in addition to being sold online. TreeHugger received a press release from them recently introducing their new eco packaging called EnviroBox. It reduces the packaging of their flaked cereals by 10% and we were told that Nature’s Path will extend this over time to the rest of their products as well. The amount of cereal doesn’t change, just the amount of wasted box space, which equals 75 tons of paperboard per year. It seems like that’s a pretty basic win-win concept and we’re wondering why other companies don’t do it as well. ::Nature’s Path