Liz Lovely: Baking a Difference
The tastiest triple threats to come out of Vermont, Liz Lovely's scrumptious baked treats are now organic, fair-trade- and vegan-certified, making the line of cookies the first nationally distributed product of its kind to acquire all three certifications.
"Our new recipe uses only sustainably harvested organic palm fruit oil in place of the processed egg and butter substitutes we were using previously," says Dan Holtz, Liz Lovely's vice president of sales, in a press release. "It’s also important to note that, unlike palm kernel oil, palm fruit oil is heart-healthy and 100 percent free of trans-fat."The cookie maker joined forces with the Vermont chapter of the Northeast Organic Farmers Association and TransFair USA to identify available ingredients, set up audit trail systems, and prepare the business for organic- and fair-trade certification with the respective organizations.