Kellogg's Introduces Organic Cereals


"Big" organics (like Wal-Mart's foray into the field) have received a mixed response here at TreeHugger; more organics is better than less, but ratcheting up organic agriculture to the industrial, factory-farming scale isn't so hot. No matter which way you think, it's hard not to like Kellogg's introduction of organic varieties of the big three cereals; now that USDA-certified organic Raisin Bran, Rice Krispies and Frosted Mini-Wheats have hit the aisles (along with the previously-introduced crackers), more people than ever will be picking up boxes of cereal made without pesticides or chemical fertilizers, and that's better for just about everybody. ::Kellogg's Organics via ::Eco-Chick