Once again I demonstrate my failures as a photographer; that label says "California Plum 4040 USA." It was found on a single plum at the bottom of a typical farmers' market basket of fruit, bought at a roadside stand on highway 11 just north of Orillia, with signs saying "Hewitt's Ontario Corn" and "Ontario Blueberries." We should have asked, instead of just assuming that a farmer's stand would sell local food. We wonder what they would have said, given that the labels were carefully removed from all the other plums.
As local food becomes big, watch out for scammers, going to the food terminal and then putting on, as Murray McLaughin called it, the straw hat and old dirty hankie.