The word "natural" has popped up on thousands of food and beauty products. What does it mean? We've said it before, and we'll say it again: nothing.
A new campaign to promote USDA certified organics is taking a light-hearted approach to spreading the word about why "natural" might not mean what it should. I particularly enjoyed the examples of "more truthful" labeling.
For a more in-depth read, check out our post in defense of organic agriculture.