Former Trader Joe's President to serve food after sell-by date in new restaurant

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Doug Rauch, the former president of Trader Joe's, is opening a new eatery that will serve up foods that have past their "sell by" dates, but are still perfectly safe. Called Daily Table, the grocery/restaurant hybrid will turn produce into meals for prices Rauch hopes will compete with fast-food. He tells NPR:

"It's the idea about how to bring affordable nutrition to the underserved in our cities. It basically tries to utilize this 40 percent of this food that is wasted. This is, to a large degree, either excess, overstocked, wholesome food that's thrown out by grocers, etc. ... at the end of the day because of the sell-by dates."

The project coincides with a report from the Natural Resources Defense Council (NRDC) about how "sell by" and "best by" dates are misleading and confusing to customers, leading to thousands of pounds of waste.

Listen to the interview here:

Hopefully, more grocery stores and restaurants will pick up on this trend. There are currently many charities serving up reclaimed foods to the food insecure, but still an estimated 40 percent of food goes to waste in the U.S. according to the NRDC.