Image credit Darya Pino. Click to enlarge
I particularly like it because it's just what I used to say in lectures after What to Eat came out in 2006. My What to Eat rules say never to eat a food with:
* More than five ingredients (too processed)
* An ingredient you can't pronounce (ditto)
* Anything artificial (ditto)
* A health claim on the front (these are always about marketing, not health)
* A cartoon on the package (it's being marketed to kids)
Michael Pollan chimed in on the subject in his Food Rules.
1: Eat Food.
6: Avoid food products that contain more than five ingredients.
7: Avoid foods containing ingredients that a third grader cannot pronounce.
8: Avoid foods that make health claims.
12: Shop on the peripheries of the supermarket and stay out of the middle.
There appears to be a consensus among the three.
More on Food and Shopping:
How to Buy Green Produce w/Marion Nestle
TreeHuggerTV: How to Buy Green Milk w/Marion Nestle
Michael Pollan's Dietary Rules To Eat By
Michael Pollan: Read it and Eat!