Finding a Balance Between Farmers and Farmville

good farmers farmville photo

Image credit: Good

At Good, Peter Smith writes:

The sun always shines. Pink cows produce strawberry milk. Soybeans take two days to grow and ripen. Something is not right. It's too clean. Nothing smells. Coffee bean grows next to squash. Millions of first-time farmers plant new crops every week. And—finally!—people pull out their wallets to support local agriculture. Welcome to Farmville.

The game, he argues, taps into agrarian values still deeply rooted in the American psyche. If only it convinced people to bridge the gap between the virtual farmer on their screen and the sweatier, more sunburned, one in the fields.

Read more about local agriculture:
Eating Local Food: The Movement, Locavores and More
Urban-Edge Communities Can Retain Agricultural Benefits
6 Ways Agriculture Impacts Global Warming

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