Far Foods: Food-Mile Labeling Lays On Guilt Trip

Far Foods photo
Photo credit: James Reynolds

Simple yet provocative, James Reynold's alternative packaging concept for supermarket produce is definitely a mind tickler. The London-based graphic designer, whose "Far Foods" idea was featured today on swissmiss, suggests grocers take the guesswork out of food-mile calculations with labels that place that information front and center.

Far Foods photo
Photo credit: James Reynolds

Resembling check-in luggage tags, the proposed labels highlight the item's country of origin, the distance it's traveled, and the resultant carbon emissions released during the journey.

Extending the air-travel theme, the receipt features a boarding-pass-like tear-off strip with a final tally of your shopping basket's overall carbon footprint writ large.

Far Foods photo
Photo credit: James Reynolds
Far Foods photo
Photo credit: James Reynolds

[Via swissmiss]

More on carbon labeling
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CO2 Labeling On My Beer Can?
Carbon Footprint Labels for UK Produce
New Carbon Footprint Standard Launched in the UK
Carbon Footprint Barcodes on the Horizon?
75 Grams: The Carbon Footprint of One Bag of Potato Crisps
Brits Get More Climate-Labeled Goods

Tags: Carbon Footprint | Food Miles | London

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