Campaign to Get Rid of Excess Wrapping

Yesterday the Women's Institute (think Helen Mirren in Calendar Girls) held a national day of action against excess packaging of food in supermarkets. Across the country, members dumped piles of old food wrappings at supermarkets' doors to make their point about unnecessary waste. Given that it generates 4.6M tons of garbage a year, this is an important campaign (see Treehugger). In fact many supermarkets have started already to reduce packaging because it saves them money. Marks and Spencer led the way and has won the National Recycling Award for its efforts. They removed all the little trays in take-out sandwiches and put recycling bins at the front of four central London stores. Asda sells its ready-made meals without a cardboard sleeve now. Sainsbury's is using compostable wrapping on its organic apples and potatoes in 140 stores and within the next six months intends to use it for all of its organic produce. The Co-Op sells fully bio-degradable carrier bags and Tesco plans to follow suit by September. "You've got to listen to your customers" said a manager at Asda. Quite so. :: Financial Times