All too often green campaigners are all about the carrot, or all about the stick. And yet this is a false choice—we're going to need both if we are to achieve sustainability. That's where Fish2Fork comes in, following in the footsteps of FishFone's mobile seafood guide, and our own visual guide to sustainable seafood. But these guys go beyond telling you which fish is sustainable and which is endangered. They tell you which restaurants are doing the right thing, and which ones suck. After all, there's nothing like some peer pressure and market competition to instigate change. So who are the worst offenders when it comes to unsustainable seafood?Described as the first online seafood restaurant guide of its kind to launch in the United States, Fish2Fork so far features ratings of 50 restaurants in 14 states, with more to follow. The site's editor, Charles Clover, who wrote the book that The End of the Line was based on, says this is not about bashing seafood:
"Fish2Fork's aim is not to persuade people to stop eating fish," said Clover. "Quite the contrary - we want everyone to continue enjoying seafood, but the cavalier attitude to our oceans and the seafood they contain has to change if the appalling prospect of a world without many existing species of fish is to be avoided. By making the right choices about the fish they eat, diners have a powerful economic weapon they can use in bringing about that all-important change."
Apparently sushi restaurants come out worst in the ratings so far, making up seven out of the worst 10 eateries assessed. Bar Masa in New York was judged to be the worst offender. 15 East, also in New York, fared almost as badly. Other sushi restaurants featured in the bottom 10 include: Yellowtail and Sushi Roku in Las Vegas; The Hump and Mori Sushi in Los Angeles as well as Uchi in Austin, Texas. Traditional fish restaurants finished off the bottom ten, including Aqua in San Francisco, McCormick and Schmick's in Boston and the Atlanta Fish Market.
For those fish lovers that are wondering if they can ever eat sushi again, don't worry. The guide's top choice was also a sushi restaurant - Bamboo Sushi in Portland Oregon, which achieved a "4.5 blue fish score" (out of 5). Tataki in San Francisco also scored highly. Other stars of the show included Blue Ridge in DC, Sea Rocket Bistro in San Diego and Ray's Boathouse in Seattle.
So there we have it, the heroes and the villains of sustainable seafood in one easy online guide. Now all that Fish2Fork needs is for us to use their guide, and to tell them about our own experiences with sustainable and unsustainable seafood. Ted Danson thinks it's all pretty exciting, and I tend to agree with him.