At first glance it is a bit ostentatious, having your Maserati in your living room and a car elevator to get it there, but in some ways it makes sense. Underground parking is expensive to build and inefficient, with about 125 square feet of circulation and ramping for every 200 square feet of parking. With a car elevator there is no extra floor space at all, just the area of the elevator shaft and the extra wall enclosing it.
It's nice, not having to carry your groceries from the car to the elevator to the apartment, even though the trunk of a Lamborghini doesn't hold very much. It is also nice not having to interact with another human being in the lobby or the elevator, but to be able to live your life in an air conditioned cocoon , from home to garage to car to mall or office. In fact, for the $7.5 million that these apartments cost, you get all the benefits of a suburban home. Not only is there a car elevator, but there is a service elevator for the help so you never have to talk to anyone.
The developer explains to Reuters that these apartments are for those who have been around the block a few times.
"These buyers are very discerning, they have seen a lot. They are well exposed in the world, so they are looking for something that is unique and different."
I wonder if it couldn't have been more efficient; with only two units per floor, could they not have put the car elevator in between the two. Even so, it would be interesting to see the numbers on this, whether it is actually more expensive to build this way than it is to go down and have ramps. Less concrete, less excavation, one might even call it green.