That is the provocative title in Fast Company, about EcoFaeBrick, made from cow dung. It is 20% lighter and 20% stronger than clay brick, it prevents the environmental damaged caused by digging up clay, reduces carbon emissions and increases the income of local farmers.
But did they have to give it such a, well, crappy name?
EcoFaeBrick, in conjunction with Faerumnesia, produces high quality and low price bricks by utilizing the abundant cow dung in Godean and Sayegan, Jogjakarta. The utilization of the cow dung will not only solve the hygiene problem but also reduce the exploitation of the un-renewable clay. The replacement of firewood with the cow dung methane biogas in the combustion process brings a lower production cost with a more environmental friendly process. EcoFaeBrick also empowers rural people through close partnership with local communities.
Using business model which involves the housing developers, NGOs, and local communities, EcoFaeBrick builds a sustainable market demand to ensure an interesting financial return to the investors. The EcoFaeBrick’s expansion plan focuses on areas with rapid development and high concentration of cattle farm. EcoFaeBrick offers a feasible solution for rapidly developing areas not only in Indonesia but also in other emerging countries.
Traditional clay mining- "the massive land exploitation that can be avoided by using EcoFaeBrick."
Great business idea, but could they now try to find a better name without the Fae in it? More information at EcoFaebrick