New York Times: Earth Friendly Materials Go Mainstream

Read how purchasers are beginning to consider green products for their homes and how entrepreneurs are setting up to supply them.

"There is a growing sensibility and sensitivity about taking care of ourselves, our homes, and our earth," Ms. Liebmann said. "It's not a fringe movement like we saw 15 years ago."

but it is still tough and there are problems: "Unfortunately for consumers, there is no all-encompassing regulatory system or governmental body that oversees or establishes green standards for the entire industry. So for the most part, green retailers select products based on their own criteria, often with the help of consultants." Treehugger has discussed most of the products listed on the websites noted in the article and will review them in greater detail over the next few days. Read ::New York Times (free subscription required)