Gisele Bundchen Launches Flip Flop Line Drawing Attention to Conscious Use of Water

Brazilian supermodel Gisele Bundchen has designed a new line of rubber sandals for Ipanema brand, and for its presentation and advertising campaign, they have chosen to raise awareness about conscious use of water.

The model and brand are supporting a campaign by various organizations to protect the water of the Xingu river, which flows into the Amazon and is suffering from the deforestation in the region. They are also driving attention and supporting campaigns such as WWF's Springs from Brazil and Social-Environmental Institute's De Olho nos Mananciais, which are protecting several water resources near Sao Paulo.

On top of this, they have put up a website with domestic tips for people to save water at home and they have followed their premises in the spot that presents the sandals: all water used in it was re-used to clean the studio and irrigate gardens."Water is a very important part of our lives. People in general are too busy and sometimes forgets about the value of simple things: you know that you open the tap and it will run, but, What if you turned the tap one day and you got nothing?," she says in the presentation of the project at their website.

'Sandalia dedo' model of the G2B line.

The 'sandalia araña' model.

The sandals per se are not very green, but being from rubber makes them pretty durable and multi-use. The company, on the other hand, claims to have the following green policies:

-Recycling of 99% industrial waste;
-Water re-use in the productive system;
-PVC re-use;
-Paint waste re-use;
-And social initiatives like encouraging healthy habits in its employees.

'Alto verao' model from the Gisele Bundchen line for Ipanema.