The great ad man David Ogilvy once said "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga." So here is an eccentric, perhaps gaga idea from Emilio and Pouline, self-decribed as a creative couple at Ogilvy & Mather, Madrid. And it's oh, so TreeHugger.
In 2015, almost 40% of the north of the country was burnt. Fire prevention methods haven't changed in 40 years, so when there is a fire it's often impossible to reach it in time to put it out. If this situation continues, almost all the forests in the north of Spain could disappear in a period of 15 years, and some of the native species.
It is a project by Generali (a big insurance company and I suppose the Ogilvy client) which "belongs to its program to protect the environment in a sustainable and innovative way."
They say it is the prototype developed to grow and be implemented worldwide. In fact, I can see a big market for this, not just for trees. People with off-grid cabins or tiny homes would love to have something like this, a wireless, solar powered cellular fire alarm. All hidden in a birdhouse. It is cute, fun and very useful. Nice work. See the whole story here.