Photo via LGEPR
LG Group in South Korea has announced a plan to invest 20 trillion won (about $17.7 billion) in developing more environmentally friendly products. It's part of the company's plan to cut their carbon footprint by 40% against 2009 levels by 2020. However, LG has not had a very good track record in being honest about their products' impact on the environment. Several of their fridge models have been stripped of their Energy Star status and they were caught using very tricky energy consumption testing methods on their products in Australia. Even if they report they've created more eco-friendly electronics, can they be trusted?Business Green reports that LG Group wants to cut 50 million metric tons of greenhouse gas emissions each year, while expanding the production of energy efficient products to 10% of their total revenue by 2020. They'll do this by increasing the energy efficiency of products it already manufactures, including televisions and larger appliances, and increase investment in fuel cells, electric car batteries and solar cells.
Much of this move is to save face after the PR disaster the company has created for itself over the last several months. While it's globed onto opportunities to look good, such as signing with UL Environment for third party testing of its products before release onto the market, it's done a whole lot to shake consumer trust that LG really has the environment and honest-to-goodness carbon emissions reductions in its heart. And it makes this next statement seem almost laughable:
"By making excellent products whose energy efficiency can be independently verified, LG is at the forefront of international efforts by manufacturers to conserve energy," said Yong Nam, chief executive of LG Electronics, at the time.
At the forefront? Yah, okay.
While the company has not been on the up and up in the past, we do need to give it another chance to make it up. Let's cross our fingers that LG Group in South Korea really is committed to upping the efficiency of its products and curbing GHG emissions. Meanwhile, it would be understandable if we watch them like a hawk to make sure their products really are as efficient as they claim.
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