It's easy to relate this to the environmental movement as a whole; besides the obvious implication for IT shops, it's almost a given that it's easier to do the environmentally wrong thing out of habit (e.g. the oil habit, the driving habit), then to do the right thing that might take a little work. Sampson correctly observes that this kind of short-sightedness is now forcing companies into a mad scramble for space in their increasingly cramped data centers, as well as coming up with more dough to pay for increasingly growing energy bills.
Unless companies are willing to tolerate this kind of costly wastefulness, the Gartner report is a real wake-up call. Someone at your company needs to take charge - maybe (as Treehugger has suggested) by hiring a chief sustainability officer. Business as usual just isn't an option. :: Infoworld