There are lots of ways to save on bandwidth. For starters, you can cut down on the number of images your site displays, and keep the text down to a minimum. Berkshire Hathaway, owned by the billionnaire Warren Buffet, is a great example of this mininalist concept in action. But the really big money can be saved by using a technique known as web compression.Compression just means the the web host crunches the files down before they are sent, using an mathematical algorithm. Next, the web surfer receives the content; it gets re-inflated, then it pops up in your browser. It may sound complicated but in fact you are probably doing it right now; Treehugger crunches every page about 80 percent before sending it, and almost every browser these days supports compression.
You can save a bundle using this technique - up to 50 percent off your bandwidth bill, according to Serverwatch. And your pages will load faster to boot, which makes for happy viewers. Surprisingly, according to a recent study by Port80 Software, only about 17% of the Fortune 500 use web compression on their corporate sites. This wastes millions of dollars a year (good guys include eBay, Yahoo!, and Amazon, to name a few) Check your favorite sites here, and start firing off the emails. :: Serverwatch :: Port 80