News Home & Design Facepalm of the Week: Non-Gmo Salt!? By Shea Gunther Writer University of New Hampshire Rochester Institute of Technology University of Southern Maine Shea Gunther is a writer, entrepreneur, and podcaster living in Portland, Maine. He covers topics such as renewable energy, climate change, and nature. our editorial process Shea Gunther Updated May 31, 2017 Brandon Grasley / Flickr / CC BY 2.0 Share Twitter Pinterest Email News Environment Business & Policy Science Animals Home & Design Current Events Treehugger Voices Someone in the marketing department over at Himalania got a little over-exuberant about pointing out the benefits of their pink sea salt when they included a big fat "Non-GMO Project" icon on their label. Salt is not living. Salt cannot, by definition, be genetically modified. There is no G to M because salt is not an O. This makes both Himalania and the Non-GMO Project look pretty bad. Himalania could reasonably be accused of deceitful marketing here while the Non-GMO Project appears to have very, very lax standards on how their label is used. Thanks to my friend Jes for taking the picture in the store and sharing it.