Home & Garden Home Facepalm of the Week: Non-Gmo Salt!? By Shea Gunther Writer University of New Hampshire Rochester Institute of Technology University of Southern Maine Shea Gunther is a writer, entrepreneur, and podcaster living in Portland, Maine. He covers topics such as renewable energy, climate change, and nature. our editorial process Shea Gunther Updated May 31, 2017 Photo: Brandon Grasley/Flickr. Share Twitter Pinterest Email Home Sustainable Eating Pest Control Natural Cleaning DIY Family Green Living Thrift & Minimalism Someone in the marketing department over at Himalania got a little over-exuberant about pointing out the benefits of their pink sea salt when they included a big fat "Non-GMO Project" icon on their label. Salt is not living. Salt cannot, by definition, be genetically modified. There is no G to M because salt is not an O. This makes both Himalania and the Non-GMO Project look pretty bad. Himalania could reasonably be accused of deceitful marketing here while the Non-GMO Project appears to have very, very lax standards on how their label is used. Thanks to my friend Jes for taking the picture in the store and sharing it. Are you on Twitter? Follow me (@sheagunther) there, I give good tweets. And if you really like my writing, you can join my Facebook page and visit my homepage.