Fake "Let's Go!" Shell Ads Parody Arctic Drilling Push

shell let's goArctic Ready/Promo image

Last week, we wrote about the rather amazing prank pulled by the Yes Men: they faked the malfunction of a booze-spewing oil rig replica at a faked Shell Arctic drilling launch party, and the internets went wild. So, first, read about the multi-layered stunt—they also released a fake press release from Shell threatening legal action—and the following will make more sense.

It's a faux ad campaign for Shell's Arctic drilling operations called 'Let's Go!' that the company was supposedly unveiling at the launch party before disaster struck.

So, on an official-looking website, Arctic Ready, the Yes Men and friends have put together a series of images and materials that pretty hilariously lampoon the oil giant's push to drill in the icy, dangerous northern reaches of the nation.

Here are some favorites:

arctic shell let's go ad campaignArctic Ready/Promo image

arctic shell polar bearArctic Ready/Promo image

arctic shell lets go adArctic Ready/Promo image

That last one is a user-generated submission—make your own parody ad at the site's social gallery.

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